Now is the TIME
By Bob Seidel, Vice President of Marketing, BT Conferencing

2008 is well underway and BT Conferencing Marketing has been busy developing promotions and product offerings that build upon the sales momentum we generated in 2007. In an effort to deliver services that exemplify our ability to deliver easy to use and more reliable communications, BT Conferencing introduced the following promotions and planned product offerings:

  • Promotions
    1. One Care Plus Service
    2. One AV Monitoring
    3. Bridge Management (90 day free trial)
    4. Automated Self Service Bridging (30 day free trial)
    5. Polycom RMXtra swap out
  • Product Releases
    1. Cisco TelePresence automated launch service (2/29)
    2. Bridge Management for Codian 4500 (3/31)
    3. One Source Financing (4/4)
    4. One Call (4/4)
    5. One Source for Tandberg Experia (4/15)

    In addition to these new services, BT Conferencing has also announced a webinar schedule for 2008. The intent of the webinars is to provide an educational setting for customers and prospects that targets improved utilization and best practices for the implementation of the conferencing technology.

  • Webinar Topics
    • Self-Service Automation: Making Video Conferencing Easy
      • Software as a service
      • The advantage of Self-Service video conferencing, and how to utilize this technology
    • Can You Hear Me Now? The Dos and Don’ts of Audio for Video Conferencing
      • A primer on the implementation of audio “dos and don’ts” in conferencing
    • Streaming Applications and Developments
      • How streaming is currently being used in the industry today, and how it’s expected to evolve
    • Network Readiness for Video Conferencing
      • How to ensure that companies are prepared for the bandwidth requirements of video conferencing
    • Multimedia Conferencing Events: Best Practices for Success
      • How to utilize video, audio, and streaming in one call while making it easy, reliable, and cost-effective
    • Going Green With Video Conferencing
      • How to increase productivity and reduce your company’s carbon footprint by utilizing technology over travel
    • Maximizing the Adoption of Videoconferencing with BT Conferencing
      • How to avoid being intimidated by technology and use it to positively affect companies’ top and bottom lines
    • Hosted Conferencing Solutions and Security
      • Firewalls and other security measures that work well with conferencing

    Throughout 2008, BT Conferencing Marketing will be contacting customers for input regarding new product services and educational topics that can continue to enhance the use of the technology and create a better customer experience.

    As we move through the first few months of 2008, it is clear that the same market drivers that accelerated activity in 2007 are at work and continuing their momentum in 2008. These forces are improving the quality of our communication experience and also creating more awareness for video based communications. These market drivers are:

    • Technology upgrades — High definition broadcast/displays and transition to converged network
    • Immersive rooms — Cisco, Polycom, and Tandberg
    • Managed services — Creating more reliable and cost effective solutions
    • Environmental focus — Choosing communications over travel in favor of the environment

    BT Conferencing continues to lead the market in implementation of these technologies and services, and through the efforts of our sales and services teams we will continue to work with our customers to assist in these implementations.

    In upcoming newsletters, we will be highlighting examples of each of these market drivers and how they are shaping communication experiences.


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