Going from Good to Great: BT Conferencing's Path for 2007

By Dan Connors, CEO, BT Conferencing

To BT Conferencing’s customers, partners, and employees:

It’s a privilege for me to be writing to you as the new CEO of BT Conferencing. In my first article for One:One, I’d like to introduce myself and say a few words about the company’s direction and goals for 2007 and beyond.

First, let me say that I am very proud to be leading BT Conferencing. My career has prepared me well for this position (see this page for my corporate biography), and I firmly believe BT Conferencing is poised to take the next steps to strengthen its role as a leader in the conferencing industry. While I’m certain that we can become an even stronger company, I’m also certain that strategic refocusing, not radical change, is key: I’ve joined a company that has been and remains successful. BT Conferencing’s goal is to achieve even greater success for our customers and ourselves.

As I’ve transitioned into my new role, I’ve been meeting with as many of our people from across the company as I can. I’m confident that they are engaged and ready to step up and shape the future of our company—to take BT Conferencing to the next level of performance. As I’ve begun to talk with BT Conferencing’s partners and customers, my confidence has been reinforced.

From these discussions with BT Conferencing customers, partners, and employees, a few common themes have emerged. Whether it means proactively developing new customer focused solutions, helping define industry standards, or ensuring quality support is available, BT Conferencing must continue to seek ways to deliver the most value to our customers. Dovetailing with that is the necessity to listen to our customers. We’ve done a good job at being attentive to customers; it’s now time to be great at doing so, ensuring the best results for our customers and for BT Conferencing.

Additionally, we’ll be focused on increasing our role as informed, proactive consultants to our customers. This has been a consistent element in many of our successes: establishing a consultative relationship with the customer, where BT Conferencing is able to prove that we’re not simply aiming to sell a few pieces of hardware and move on. Many organizations, even other leading technology companies, find video conferencing a confusing and frustrating area. With decades of experience guiding us, BT Conferencing is in an unparalleled position in the industry to provide critical consulting expertise to our customers – demonstrating to them that we’re not putting their needs behind our own business goals.

Finally, another important theme crystallized from my discussions: our customers need BT Conferencing to aim for flawless execution of delivery and support of their conferencing solutions. While BT Conferencing has a proven track record of quick installs and an unbeatable reach for global support, we will be looking to ensure that we’re delivering these services with a minimum of error or delay. Business and technology are not slowing their pace; our customers need to know that BT Conferencing will match or exceed that pace and keep them focused on their own business goals, not on their conferencing systems.

This is a fantastic time for the conferencing industry. The value of video conferencing is becoming clearer to organizations around the world. On behalf of everyone at BT Conferencing, we stand ready to bring that value to you.

 

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