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Sony's IPELA® system and BT ConferencingSave Insurance Company Time and Money and Increase Ease of Global Communications

An international insurance and financial services organization is using video conferencing technology to achieve an array of communications objectives. The company was facing the same challenges that many global firms share: ensuring effective communications across increasingly dispersed locations and resources.

With the help of BT Conferencing, the company implemented a unique and highly customized solution centered on Sony IPELA® visual communications technology.

The technology is currently in place, being used to provide training and education on the company’s current portfolios of services and products, as well as on new concepts in development. The unique and dynamic two-way nature of the technology also allows employees and field personnel to easily participate in corporate programs such as human resources training and other related sessions.

The results have been significant. Company executives cite reductions in travel time and operating costs, as well as increases in employee productivity.

This type of interactive technology can facilitate many insurance functions that typically have taken days, weeks or even months to complete. For example, during the claims process, teams located in headquarters and claims adjusters in the field can discuss claims-related issues as easily as making a telephone call instead of having to visit the site of each reported claim in person. Assessments of property damage can be shared simultaneously in real-time and in precise detail from remote locations. Rulings can be made from a central location and acted upon much quicker. Time and money are saved, and productivity is also significantly increased.

A global organization, by definition, has widely separated locations. That translates to higher travel costs for shuttling employees between headquarters and their individual locations for meetings, training, customer visits and other business purposes. However, through the use of two-way dynamic visual communications, organizations can greatly reduce their travel time and costs. International separation also adds time zone differences, increasing the need for more effectively controlled communications. With visual communications technology, this obstacle is overcome more easily and seamlessly than using just a conference call. A feeling of openness and collaboration is created; allowing meeting participants who are separated by thousands of miles to interact with one another as if they were in the same room.

The insurance company is now able to conduct a large portion of its business via video conferencing, while reserving travel for only the most critical business needs that require face-to-face meetings.

For more information on Sony's visual communications products, go to the Sony business solutions homepage.

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